Browsing Technology + Psychology Theses - IADT by Author "Cawley, Tanya"
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The psychological impact of social proofing and persuasive tools used on online shoppers
Cawley, Tanya (2020)Social proofing and persuasive tools are used across many eCommerce websites and apps to persuade the online shopper into purchasing. This research asked if social proofing tools have an effect on emotions during a purchasing ...