Browsing Humanities + Art Management Theses - IADT by Subject "Internet, Consumer purchasing habits, Marketers, Brand managers, Social media"
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Brands, online collaboration and social media. A case study - Starbucks
(2010)The evolution of the Internet is one of the main driving forces behind competitive activity in today's markets. Consumer purchasing habits, as a result of the internet, is also changing rapidly. Professional marketers need ...