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An exploratory study into the importance of key account management and the value it brings to the buyer-seller relationship
(2009)
This study explores the importance of Key Account Management and the value it
brings to the buyer-seller relationship.
The study examines past and current literature in the areas o f Key Account
Management and Relationship ...
An exploratory study of marketing activities employed by Irish Epos Software Development companies
(2013)
The focus of this research is on the marketing activities employed by Irish Epos
software development companies. Epos stands for Electronic point of sale which is
another name for a computerised till system. It assists ...
An exploratory study into supporter orientation in the League of Ireland : with specific interest in the factors of servicescape, competition, season structure and relationship marketing
(2008)
The purpose o f this research is to examine the factors that affect supporter orientation
and the Football Association o f Irelands’ League o f Ireland, the national senior
championship o f association football in the ...