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An exploration of impulse purchase trigger factors : a focus on new products in the Irish grocery market
(2013)
The objective of this study is to investigate the trigger factors that compel the
consumer to impulse purchase of new products in the grocery retail sector. A
comprehensive review and analysis of the literature suggests ...
A study of the market intelligence activities of selected SME's operating in the northwest of Ireland
(2010)
The rationale for this study was to highlight the importance of scanning the competitive
environment for intelligence to the success and smooth running of businesses today. In the
words of Fredrick the Great (1740-1786), ...