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An investigation into the feasibility of the use of Google Earth as a marketing tool with focus on green business environment in the BMW region of Ireland
(2008)
Purpose: The purpose o f this research is to assess the future of sustainable business
models and the use o f Geographic Information Systems as marketing tools to stimulate
economic growth on a sustainable level. The ...
Political marketing in Ireland : smoke and mirrors or real substance : an exploration of the potential use of marketing techniques on the voting intentions of first time voters in the forthcoming General Election
(2010)
This thesis provides an investigation o f the phenomena political marketing and seeks to uncover its utilisation
among political parties in Ireland. The research question is “Political marketing in Ireland: smoke and ...