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An evaluation of the use of internal branding among eco-tourism destinations in the north western region of Ireland
(2009)
In eco-tourism destinations, business practice is usually developed around strict beliefs
and values regarding the environment. By devising a brand, a business is projecting their
beliefs and values to the customer through ...
An exploratory study of the use of brand strategy in the Irish medical technology sector
(2012)
Branding is used with much force as a marketing tool in consumer markets but it is
only used mildly in the Medical Technology industry (HBS Consulting 2011).
According to HBS consulting (2011) many medical technology ...