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An exploratory study of marketing activities employed by Irish Epos Software Development companies
(2013)
The focus of this research is on the marketing activities employed by Irish Epos
software development companies. Epos stands for Electronic point of sale which is
another name for a computerised till system. It assists ...
The impact of greenwashing on green marketing in Ireland
(2013)
Concern for the environment is on the increase and businesses today are now facing
greater demands from consumers in relation to their environmental impact and
sustainability practices. Consumers are now engaging in ...
An exploration of impulse purchase trigger factors : a focus on new products in the Irish grocery market
(2013)
The objective of this study is to investigate the trigger factors that compel the
consumer to impulse purchase of new products in the grocery retail sector. A
comprehensive review and analysis of the literature suggests ...
An exploratory study on establishing an Irish luxury fashion brand
(2013)
Ireland is not taken seriously for its fashion and there is no internationally recognised fashion
designer. (MacCabe, 2012) states ‘all the things the “Irish” are known for, fashion is not high
on the list. There are a ...