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An analysis of CRM and E-CRM strategies in small to medium businesses in Ireland
(2012)
The central research question for this current study is: The analysis of Customer
Relationship Management (CRM) and Electronic Customer Relationship Management
(E-CRM) strategies in small to medium businesses in Ireland. ...
A model to develop film-induced tourism in Ireland
(2012)
This research explores the potential development of film-induced tourism in Ireland Filminduced
tourism is not over researched and there is significant developmental scope Case
study research is the predominant method ...
An exploratory study of the use of brand strategy in the Irish medical technology sector
(2012)
Branding is used with much force as a marketing tool in consumer markets but it is
only used mildly in the Medical Technology industry (HBS Consulting 2011).
According to HBS consulting (2011) many medical technology ...