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Now showing items 1-8 of 8
Marketing the Irish hotel industry in an economic downturn: an exploration into the rejuvenation of the Sligo hotel industry through customer innovation
(2010)
The purpose o f this research study was to ascertain innovative ideas from a sample o f
hotel customers’ from four participant hotels in Sligo in order to enhance hotel service
offerings. The researcher conducted a ...
Political marketing in Ireland : smoke and mirrors or real substance : an exploration of the potential use of marketing techniques on the voting intentions of first time voters in the forthcoming General Election
(2010)
This thesis provides an investigation o f the phenomena political marketing and seeks to uncover its utilisation
among political parties in Ireland. The research question is “Political marketing in Ireland: smoke and ...
The technological advance in CRM and the impact on customer loyalty: a comparative study between Irish and German consumers
(2010)
This work investigates the use and effects of Customer Relationship Management,
and attempts to posit how the technology may develop in the future, while also
presenting recommendations regarding how companies may wish ...
Digital Darwinism : is traditional internet marketing losing ground to social media in firms in the North West
(2010)
The purpose of this research is to establish if traditional internet marketing is losing
ground to social media in firms in the North West of Ireland. This topic was chosen as the
author became interested in the idea of ...
A study of the market intelligence activities of selected SME's operating in the northwest of Ireland
(2010)
The rationale for this study was to highlight the importance of scanning the competitive
environment for intelligence to the success and smooth running of businesses today. In the
words of Fredrick the Great (1740-1786), ...
The practice of customer experience management in bars in Mayo and Sligo
(2010)
This thesis investigates the practice of Customer Experience Management in Bars in
Mayo and Sligo. There is little evidence of research conducted into customer experience
management in bars in Ireland, hi addition, the ...