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Now showing items 1-7 of 7
An evaluation of the use of internal branding among eco-tourism destinations in the north western region of Ireland
(2009)
In eco-tourism destinations, business practice is usually developed around strict beliefs
and values regarding the environment. By devising a brand, a business is projecting their
beliefs and values to the customer through ...
An exploratory study into the importance of key account management and the value it brings to the buyer-seller relationship
(2009)
This study explores the importance of Key Account Management and the value it
brings to the buyer-seller relationship.
The study examines past and current literature in the areas o f Key Account
Management and Relationship ...
The practice of customer relationship management (CRM) in five small enterprises in Co. Leitrim
(2009)
The objective of this research dissertation was to study the literature on customer relationship
management in order to determine whether what the theorists were saying in the literature
was actually in practice in small ...
An exploratory study into the luxury services SME sector : the impact of brand equity on performance during and economic uncertainty
(2009)
Branding has evolved over recent decades from being just a name to differentiate
products and services to taking on new roles such as a relationship builder and a strategic
asset used in planning and budgets (Aaker, 1991, ...
An investigation into the relationship between sales and marketing departments of retail outlets located in the north west region of Ireland
(2009)
This dissertation is an investigation into the relationship between sales and marketing
departments. The investigation will highlight, if any gaps actually do exist between sales
and marketing departments o f retail ...