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Marketing the Irish hotel industry in an economic downturn: an exploration into the rejuvenation of the Sligo hotel industry through customer innovation
(2010)
The purpose o f this research study was to ascertain innovative ideas from a sample o f
hotel customers’ from four participant hotels in Sligo in order to enhance hotel service
offerings. The researcher conducted a ...
An exploratory study of marketing activities employed by Irish Epos Software Development companies
(2013)
The focus of this research is on the marketing activities employed by Irish Epos
software development companies. Epos stands for Electronic point of sale which is
another name for a computerised till system. It assists ...
Political marketing in Ireland : smoke and mirrors or real substance : an exploration of the potential use of marketing techniques on the voting intentions of first time voters in the forthcoming General Election
(2010)
This thesis provides an investigation o f the phenomena political marketing and seeks to uncover its utilisation
among political parties in Ireland. The research question is “Political marketing in Ireland: smoke and ...
The impact of greenwashing on green marketing in Ireland
(2013)
Concern for the environment is on the increase and businesses today are now facing
greater demands from consumers in relation to their environmental impact and
sustainability practices. Consumers are now engaging in ...
The technological advance in CRM and the impact on customer loyalty: a comparative study between Irish and German consumers
(2010)
This work investigates the use and effects of Customer Relationship Management,
and attempts to posit how the technology may develop in the future, while also
presenting recommendations regarding how companies may wish ...
The role of customer centricity in medical device innovation : an Irish Perspective
(2011)
The objective of this study is to investigate the perspective of Irish medical device
companies on customer centric innovation. There is considerable growing emphasis
on innovation in the medical technology (med tech) ...
An analysis of CRM and E-CRM strategies in small to medium businesses in Ireland
(2012)
The central research question for this current study is: The analysis of Customer
Relationship Management (CRM) and Electronic Customer Relationship Management
(E-CRM) strategies in small to medium businesses in Ireland. ...
An exploration of impulse purchase trigger factors : a focus on new products in the Irish grocery market
(2013)
The objective of this study is to investigate the trigger factors that compel the
consumer to impulse purchase of new products in the grocery retail sector. A
comprehensive review and analysis of the literature suggests ...