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Now showing items 1-10 of 18
An evaluation of the use of internal branding among eco-tourism destinations in the north western region of Ireland
(2009)
In eco-tourism destinations, business practice is usually developed around strict beliefs
and values regarding the environment. By devising a brand, a business is projecting their
beliefs and values to the customer through ...
An exploratory study into the importance of key account management and the value it brings to the buyer-seller relationship
(2009)
This study explores the importance of Key Account Management and the value it
brings to the buyer-seller relationship.
The study examines past and current literature in the areas o f Key Account
Management and Relationship ...
An investigation into the feasibility of the use of Google Earth as a marketing tool with focus on green business environment in the BMW region of Ireland
(2008)
Purpose: The purpose o f this research is to assess the future of sustainable business
models and the use o f Geographic Information Systems as marketing tools to stimulate
economic growth on a sustainable level. The ...
The practice of customer relationship management (CRM) in five small enterprises in Co. Leitrim
(2009)
The objective of this research dissertation was to study the literature on customer relationship
management in order to determine whether what the theorists were saying in the literature
was actually in practice in small ...
An exploratory study into supporter orientation in the League of Ireland : with specific interest in the factors of servicescape, competition, season structure and relationship marketing
(2008)
The purpose o f this research is to examine the factors that affect supporter orientation
and the Football Association o f Irelands’ League o f Ireland, the national senior
championship o f association football in the ...
Political marketing : an Irish investigation
(2008)
The following document provides an investigation on political marketing. To
facilitate this, a number o f areas in the parent domain o f marketing are first looked to,
as they build the foundations for understanding the ...
An exploratory study into the luxury services SME sector : the impact of brand equity on performance during and economic uncertainty
(2009)
Branding has evolved over recent decades from being just a name to differentiate
products and services to taking on new roles such as a relationship builder and a strategic
asset used in planning and budgets (Aaker, 1991, ...
An investigation into the ethics of alcohol advertising to students of the Institute of Technology, Sligo
(2008)
The purpose of the research was primarily to ascertain whether or not the advertising
of alcohol on college grounds influenced the Students of the Institute of Technology,
Sligo to purchase alcohol. In order to do so, ...
Service quality in the public transport sector : the expectations and perceptions of users of Bus Éireanns Sligo Town Service and Expressway
(2008)
In public transport various service quality attributes cause transport users to be
satisfied and dissatisfied with the service they receive. Much o f the time public
transport is something that people ‘accept’ as is, ...