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Now showing items 1-10 of 17
An evaluation of the use of internal branding among eco-tourism destinations in the north western region of Ireland
(2009)
In eco-tourism destinations, business practice is usually developed around strict beliefs
and values regarding the environment. By devising a brand, a business is projecting their
beliefs and values to the customer through ...
An exploratory study into the importance of key account management and the value it brings to the buyer-seller relationship
(2009)
This study explores the importance of Key Account Management and the value it
brings to the buyer-seller relationship.
The study examines past and current literature in the areas o f Key Account
Management and Relationship ...
A study of green public procurement from a local authority perspective
(2009)
This dissertation outlined the development of green procurement policy at an
international, European and national level. The current culture of green procurement
was examined within Irish Public Bodies, particularly Local ...
The practice of customer relationship management (CRM) in five small enterprises in Co. Leitrim
(2009)
The objective of this research dissertation was to study the literature on customer relationship
management in order to determine whether what the theorists were saying in the literature
was actually in practice in small ...
Computer validation upgrade of the WATS application
(2009)
The reason I chose to complete my project on the upgrade of the WATS
computer application is that one of my roles within Merck Sharp and Dohme
is the WATS administrator role. As a result I am heavily involved in
computer ...
The ecology of Twite Carduelis flavirostris in Ireland
(2009)
The Twite Carduelis flavirostris is one of only three passerine species to appear
on the red list of Birds of Conservation Concern in Ireland. It is also listed in
The Irish Red Data Book of endangered species. Despite ...
An exploratory study into the luxury services SME sector : the impact of brand equity on performance during and economic uncertainty
(2009)
Branding has evolved over recent decades from being just a name to differentiate
products and services to taking on new roles such as a relationship builder and a strategic
asset used in planning and budgets (Aaker, 1991, ...
% Molybdate reactive phosphorus of total phosphorus in urban wastewater influents and effluents in County Cork agglomerations >2000 P.E
(2009)
Phosphorus is a key nutrient in freshwater ecosystems as it is well known to cause severe
water quality problems when enrichment with phosphorus occurs, a phenomenon known as
eutrophication. Legislative measures are in ...
Biocide levels in surface and groundwater at IPPC licensed wood preservation sites in Ireland
(2009)
The reason the project was undertaken was to assess the level of compliance at Integrated
Pollution Prevention Control (IPPC) licensed sites using copper azole based wood
preservatives. It was found during the project ...