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An analysis of CRM and E-CRM strategies in small to medium businesses in Ireland

Padian, Winnie (2012)

The central research question for this current study is: The analysis of Customer Relationship Management (CRM) and Electronic Customer Relationship Management (E-CRM) strategies in small to medium businesses in Ireland. ...

Digital Darwinism : is traditional internet marketing losing ground to social media in firms in the North West

Cox, Gillian (2010)

The purpose of this research is to establish if traditional internet marketing is losing ground to social media in firms in the North West of Ireland. This topic was chosen as the author became interested in the idea of ...

Host communities participation in planning for sustainable tourism in Ireland: a local authority perspective

Hanrahan, James (2008)

Local Authorities across Ireland are in an ideal position to plan for tourism in a sustainable manner when developing County Development Plans (CDPs). This thesis develops the first baseline study of host community ...

A model to develop film-induced tourism in Ireland

Young, Catherine (2012)

This research explores the potential development of film-induced tourism in Ireland Filminduced tourism is not over researched and there is significant developmental scope Case study research is the predominant method ...

Service quality in the public transport sector : the expectations and perceptions of users of Bus Éireanns Sligo Town Service and Expressway

Conlon, Eileen (2008)

In public transport various service quality attributes cause transport users to be satisfied and dissatisfied with the service they receive. Much o f the time public transport is something that people ‘accept’ as is, ...

An exploratory study of marketing activities employed by Irish Epos Software Development companies

Harte, Enda (2013)

The focus of this research is on the marketing activities employed by Irish Epos software development companies. Epos stands for Electronic point of sale which is another name for a computerised till system. It assists ...

An investigation of the marketing communications tools employed by small businesses in Sligo and Mayo with particular emphasis on the Internet marketing tools utilized

Flynn, Nicola (2010)

The integration of social networks into branding strategy: the potential for social media networks as part of brand building and marketing strategy

Loftus, Breda (2009)

An exploratory study on establishing an Irish luxury fashion brand

O'Sullivan, Shauna (2013)

Ireland is not taken seriously for its fashion and there is no internationally recognised fashion designer. (MacCabe, 2012) states ‘all the things the “Irish” are known for, fashion is not high on the list. There are a ...

A comparative analysis of sustainable tourism, planning and development between Sligo and Donegal County Councils

McNelis, Janice (2004-09)

Sustainable Development requires appropriate and continuous planning and management of economic, socio cultural and environmental resources. Tourism planning calls for continuous collaboration among tourism agencies, ...