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An evaluation of the use of internal branding among eco-tourism destinations in the north western region of Ireland

Toner, Kelly (2009)

In eco-tourism destinations, business practice is usually developed around strict beliefs and values regarding the environment. By devising a brand, a business is projecting their beliefs and values to the customer through ...

An exploratory study into the importance of key account management and the value it brings to the buyer-seller relationship

Sheridan, Sandra (2009)

This study explores the importance of Key Account Management and the value it brings to the buyer-seller relationship. The study examines past and current literature in the areas o f Key Account Management and Relationship ...

An investigation into the feasibility of the use of Google Earth as a marketing tool with focus on green business environment in the BMW region of Ireland

Scanlon, John (2008)

Purpose: The purpose o f this research is to assess the future of sustainable business models and the use o f Geographic Information Systems as marketing tools to stimulate economic growth on a sustainable level. The ...

Marketing the Irish hotel industry in an economic downturn: an exploration into the rejuvenation of the Sligo hotel industry through customer innovation

Dillon, James (2010)

The purpose o f this research study was to ascertain innovative ideas from a sample o f hotel customers’ from four participant hotels in Sligo in order to enhance hotel service offerings. The researcher conducted a ...

An exploratory study of marketing activities employed by Irish Epos Software Development companies

Harte, Enda (2013)

The focus of this research is on the marketing activities employed by Irish Epos software development companies. Epos stands for Electronic point of sale which is another name for a computerised till system. It assists ...

The integration of social networks into branding strategy: the potential for social media networks as part of brand building and marketing strategy

Loftus, Breda (2009)

The practice of customer relationship management (CRM) in five small enterprises in Co. Leitrim

Maxwell, Elaine (2009)

The objective of this research dissertation was to study the literature on customer relationship management in order to determine whether what the theorists were saying in the literature was actually in practice in small ...

Political marketing in Ireland : smoke and mirrors or real substance : an exploration of the potential use of marketing techniques on the voting intentions of first time voters in the forthcoming General Election

Mullen, David (2010)

This thesis provides an investigation o f the phenomena political marketing and seeks to uncover its utilisation among political parties in Ireland. The research question is “Political marketing in Ireland: smoke and ...

The impact of greenwashing on green marketing in Ireland

Branley, Aisling (2013)

Concern for the environment is on the increase and businesses today are now facing greater demands from consumers in relation to their environmental impact and sustainability practices. Consumers are now engaging in ...

The technological advance in CRM and the impact on customer loyalty: a comparative study between Irish and German consumers

Weese, Alexander (2010)

This work investigates the use and effects of Customer Relationship Management, and attempts to posit how the technology may develop in the future, while also presenting recommendations regarding how companies may wish ...