An empirical study into the potential of a multi-loyalty card for a business and consumer.

Abstract

The aim and purpose of this research is to identify additional benefits that may be available with the use of a multi-loyalty card to businesses within the various industries and also to consumers. Loyalty card holders are aware of the benefits that loyalty cards provide if they are used in the right manner. However, there are a lot of “loyalty points” not being spent by each loyalty card holder and I want to identify a method where the loyalty points may be distributed in a manner that will benefit the loyalty card holder and in addition to industries who issue the loyalty cards as a method of rewarding their loyal consumers. I wish to determine if there is a method of combining one loyalty card that can be used in multiple stores. The points could be collected in each store by the consumer and redeemed in any of the other stores that are attributed to the card. The participant stores can vary from department stores to pharmacies. The idea is to have a website where consumers can identify five shops where they purchase goods on a regular basis. There will be a wide range of stores that participate. The consumer will “click” on the five shops that they wish their card to be affiliated with. They will be issued with the “multi-loyalty card”