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Now showing items 21-23 of 23
Perception of music marketing on social networking sites
(2009)
Social Networking Sites (SNSs) like MySpace, Bebo, and Facebook are getting more and more popular. In recent years, music promoters have discovered those sites as an effective marketing tool and a significant amount of ...
A comparison of trust towards online commercial sites between digital natives & digital immigrants.
(2009)
Previous research had indicated that Trust plays a role in the decision and intention to make purchases online. It is also proposed that younger people who have grown up using technology known as Digital Natives use computer ...
A comparison of trust towards online commercial sites between native and digital immigrants
(2009)
Previous research had indicated that Trust plays a role in the decision and intention to make purchases online. It is also proposed that younger people who have grown up using technology known as Digital Natives use computer ...