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Brand activation in thanatourism: a comparative study of the Bram Stoker Festival and the Whitby Goth Weekend
(Technological University of the Shannon Midlands Midwest, 2022)
The life and work of Dubliner Bram Stoker influenced a niche
tourism product popularly consumed today - gothic festivals.
Gothic or “dark tourism” (thanatourism) festivals attract high
spending tourists, usually in ...