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Inspired employees encourage eWOM.
(Academy of Marketing, 2019-07)
This pilot examines whether employees in SMEs within the food and drinks sector promote their business through eWOM. Another consideration is whether employees adopt and use eWOM because they are motivated by their job ...
Ireland's dairy sector: SME adoption and use of social media marketing.
This paper addresses the deficit of literature on social media adoption and usage within small businesses in the dairy sector in Ireland. The author avails of an action research methodology through in–depth case analysis ...