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Now showing items 11-20 of 32
Employee brand advocacy in social media: employers' absent roles.
(Irish Academy of Marketing, 2019-12)
This paper examines whether employers in SMEs within the food and drinks sector motivates their employees to adopt and use eWOM to promote their businesses. Another consideration is whether employees adopt and use eWOM ...
An investigation into the financial and debt literacy and overindebtedness of third level students in Ireland
(2013)
The significance of financial literacy and debt literacy to success, both at the family
and national levels, cannot be overstated. The core concern of financial literacy is the
understanding of key financial concepts ...
Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy.
(IAM, 2018-09)
Social Media platforms offer businesses new ways to strength customer relationships, create brand awareness and develop loyal customers. Electronic word of mouth (eWOM) initiatives such as visually enriched content makes ...
Schools in the Midlands of Ireland.
(2017)
The present study explored satisfaction levels of teachers in three second-level schools in the midlands of Ireland, concentrating on student-teacher relations, pay, contracts of employment, promotional opportunities, ...
Chef shortage: an analysis of the skills drain in the Irish hospitality sector of 2017
(2017)
So, you want to be a chef? Your hands will be continuously be cut, burned, skinned.
An open book about your life in a kitchen. Your back will be painful all your life. You
will always be under pressure, you will be ...
An assessment of the relationship between reward management and employee motivation in a sports retail outlet store in the midland region.
(2013)
The concept of total rewards has been the subject of much discussion in the past with
confusion existing about what the term actually means. According to World at Work
(2010), total rewards are all of the tools used to ...
Social media marketing adoption and usage within the Irish Dairy Sector.
(Academy of Marketing, 2016-07)
The agri-food sector in Ireland contributes €24 billion to the national economy, and export values for dairy ingredients and product has surpassed €3 billion. This figure represents a 15% growth on 2012 and indicates ...
The ethical consumer: an investigation into purchasing behaviour towards Fairtrade Coffee in Ireland
(2013)
The Fairtrade brand is experiencing high growth rates globally as demand for
ethically produced goods intensifies. This indicates that consumers have
identified the need to provide supplying countries with an honest ...
Economic impact of international students attending Athlone Institute of Technology to Athlone.
(2017)
While studies have been published on spending and economic benefits of international
students both nationally and internationally, there is still no evidence of a study being focused
on only one institute, even in Ireland. ...
The potential of the Good Friday Agreement post-Brexit environmental governance on the island of Ireland.
(IRLII, 2019)
This article presents a summary of research report carried out for the Environmental Pillar
and Northern Ireland Environmental Link (NIEL), examining cross-border environmental co-operation
and joint action on the ...