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Inspired employees encourage eWOM.
(Athlone Institute of Technology, 2019)
Electronic Word of Mouth(eWOM) messages, can be defined as: “Any positive or negative statements made by
potential, actual, or former customers about a product or company, which is made available to a multitude of people
and ...
Employee brand advocacy in social media: employers' absent roles.
(Irish Academy of Marketing, 2019-12)
This paper examines whether employers in SMEs within the food and drinks sector motivates their employees to adopt and use eWOM to promote their businesses. Another consideration is whether employees adopt and use eWOM ...
Inspired employees encourage eWOM.
(Academy of Marketing, 2019-07)
This pilot examines whether employees in SMEs within the food and drinks sector promote their business through eWOM. Another consideration is whether employees adopt and use eWOM because they are motivated by their job ...
AIT students live digital marketing projects.
(Irish Independent with THEA, 2019-11-28)
Athlone Institute of Technology is once again partnering with Midlands-based companies to help them fill their digital marketing resource gaps using final year students’ knowledge of cutting-edge digital marketing methods ...