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Inspired employees encourage eWOM.
(Athlone Institute of Technology, 2019)
Electronic Word of Mouth(eWOM) messages, can be defined as: “Any positive or negative statements made by
potential, actual, or former customers about a product or company, which is made available to a multitude of people
and ...
Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy.
(IAM, 2018-09)
Social Media platforms offer businesses new ways to strength customer relationships, create brand awareness and develop loyal customers. Electronic word of mouth (eWOM) initiatives such as visually enriched content makes ...
Inspired employees encourage eWOM.
(Academy of Marketing, 2019-07)
This pilot examines whether employees in SMEs within the food and drinks sector promote their business through eWOM. Another consideration is whether employees adopt and use eWOM because they are motivated by their job ...