Browsing Department of Business & Management by Title
Now showing items 11-30 of 50
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Economic impact of international students attending Athlone Institute of Technology to Athlone.
(2017)While studies have been published on spending and economic benefits of international students both nationally and internationally, there is still no evidence of a study being focused on only one institute, even in Ireland. ... -
Employee brand advocacy in social media: employers' absent roles.
(Irish Academy of Marketing, 2019-12)This paper examines whether employers in SMEs within the food and drinks sector motivates their employees to adopt and use eWOM to promote their businesses. Another consideration is whether employees adopt and use eWOM ... -
Employer attractiveness and employee commitment: the case of a large multinational software company in Ireland.
(2017)This research succeeds in two aspects. Firstly, it gauges the attractiveness of a multinational software company in Ireland (Company X) from the perspective of Masters and undergraduate software engineering students at ... -
Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy.
(IAM, 2018-09)Social Media platforms offer businesses new ways to strength customer relationships, create brand awareness and develop loyal customers. Electronic word of mouth (eWOM) initiatives such as visually enriched content makes ... -
The ethical consumer: an investigation into purchasing behaviour towards Fairtrade Coffee in Ireland
(2013)The Fairtrade brand is experiencing high growth rates globally as demand for ethically produced goods intensifies. This indicates that consumers have identified the need to provide supplying countries with an honest ... -
An evaluation of the key strategic issues facing a company moving from contract manufacturing to own brand manufacturing
(2014)In today‟s very competitive business environment contract manufacturing companies are continually competing to gain new customers, increase revenue and aspiring to become number one in their manufacturing environment. ... -
An exploration into the effectiveness of service collaboration between two Irish charities providing homeless support services.
(2017)The aim of this study was to explore the effectiveness of service collaboration between two Irish charities providing homeless support services. The objectives of this study were to explore the views of the members within ... -
The impact of changing work practices in journalism in Ireland
(MDPI, 2023-12-26)Journalists are working in an ever-changing environment (where precarity has become commonplace). Reporters are increasingly required to multi-task, as news has become ubiquitous. This includes writing and editing copy, ... -
Inspired employees encourage eWOM.
(Athlone Institute of Technology, 2019)Electronic Word of Mouth(eWOM) messages, can be defined as: “Any positive or negative statements made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and ... -
Inspired employees encourage eWOM.
(Academy of Marketing, 2019-07)This pilot examines whether employees in SMEs within the food and drinks sector promote their business through eWOM. Another consideration is whether employees adopt and use eWOM because they are motivated by their job ... -
Internal corporate social responsibility preferences of young job seekers with regard to sustainable HRM: are these preferences related to their personal value orientations
(Sciendo, 2022-05-13)Objectives: In order to increase corporate social responsibility (CSR) activities with organizations, the support of employees in times of climate change is crucial: employees with CSR awareness of sustainability and their ... -
Investigating the development of employee behaviour and training towards cyber-security in the Irish Credit Union
(Technological University of the Shannon Midlands Midwest, 2022)The remarkable technology development along with the emergence of mobile applications complexity has increased the number of cyber-attacks in several industries which resulted in serious risks in today’s society and ... -
An investigation into succession planning of family businesses in the Midlands.
(2012)Family businesses are a significant contributor to the Irish economy and succession planning has been stressed in the literature as one of the most pressing issues that challenges their continuity among generations. ... -
An investigation into the financial and debt literacy and overindebtedness of third level students in Ireland
(2013)The significance of financial literacy and debt literacy to success, both at the family and national levels, cannot be overstated. The core concern of financial literacy is the understanding of key financial concepts ... -
An investigation into the motivational factors of call centre workers and the impact positive and negative forms of feedback have on employee performance.
(2017)The concept of employee feedback has been around for many years. Viewed as the core of personal and professional growth, feedback helps employees get better at what they do. Research has shown that surprisingly employees ... -
An investigation of the reasons why Chinese students choose colleges in Ireland as a place to study.
(2014)This study was devoted to find out what can attract the Chinese students to study in Ireland as an increasing number of Chinese students choose to study abroad. To find this out, it focused on current Chinese students ... -
Ireland's dairy sector: SME adoption and use of social media marketing.
(IAM, 2015-09)This paper addresses the deficit of literature on social media adoption and usage within small businesses in the dairy sector in Ireland. The author avails of an action research methodology through in–depth case analysis ... -
Ireland's food and drink sector: the effect of Brexit on SME adoption and use of social media marketing.
(IAM, 2017-08)This paper examines whether SMEs within Ireland’s food and drinks sector adopting and using social media marketing (SMM) and do they see Brexit as a factor. The research avails of qualitative and quantitative methods and ... -
Motorhome tourism on the Wild Atlantic Way in Co.Clare
(2017)Motorhome tourism is a growing phenomenon throughout the developed world. The modern motorhome contains kitchen bathroom and bedroom allowing the motorhome user the freedom to tour without using the facilities offered by ... -
Opening statement to the Joint Committee on Implementation of the Good Friday Agreement.
(A. Hough, 2019-07-04)I am a barrister and law lecturer, based in Athlone Institute of Technology. I was commissioned by the Environmental Pillar and NIEL (Northern Ireland Environment Link) to produce an independent report on the role of the ...