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An examination of the influence of market-oriented behaviours on the layers of organisational culture
(Institute of Technology Carlow, 2015)
Examines the Influence that Market-Oriented behaviours have on the layers of an organisation’s culture: namely, its values, norms and artifacts.
Since the early 1980s there has been a surge of research in the area of ...
An examination of market orientated organisational culture
(Institute of Technology Carlow, 2013)
This research is a mixed-method case study of the organisational culture of market orientated companies. Market orientation occupies an important position in marketing and strategy literature. Research has acknowledged ...