Browsing Business & Humanities - Theses ITC by Author "Doyle, Declan"
Now showing items 1-2 of 2
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An examination of market orientated organisational culture
Byrne, Jacqueline (Institute of Technology Carlow, 2013)This research is a mixed-method case study of the organisational culture of market orientated companies. Market orientation occupies an important position in marketing and strategy literature. Research has acknowledged ... -
An examination of strategy development processes in family firms in the south east of Ireland
Cross, Frances (Institute of Technology Carlow, 2011)The purpose of this study is to examine the process of strategy development in family firms. The study will apply the generic model developed by Hart & Banbury (1994) of strategy development with some modifications and a ...