Browsing Technological University of the Shannon: Midlands Midwest by Subject "Faculty of Business & Hospitality AIT"
Now showing items 1-18 of 18
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AIT students live digital marketing projects.
(Irish Independent with THEA, 2019-11-28)Athlone Institute of Technology is once again partnering with Midlands-based companies to help them fill their digital marketing resource gaps using final year students’ knowledge of cutting-edge digital marketing methods ... -
The Boomerang study: increased hospital re-admission via the emergency department
(Irish Medical Organisation, 2021-01)Aims This research was performed to assess if a reduced length of hospital stay was associated with in-creased re-attendances to, and re-admissions from, the Emergency Department (ED). Methods Inpatient discharge and ED ... -
The correlation between sustainable plastic adoption and business sustainability in the food packaging sector
(Technological University of the Shannon Midlands Midwest, 2022)Ireland is producing the most plastic waste per person in Europe (Statista Research Department, 2021). Approximately 40 % of all plastic produced in Ireland goes to the food packaging sector (EESC, 2020). In order to ... -
Cross-institutional development of sharable learning technology tools for flexible accounting education
(EADTU, 2015-10)This paper describes a collaboration between three Irish Institutes of Technology to develop a series of sharable, e-learning resources to support students learn introductory aspects of financial accounting. It describes ... -
Culinary entrepreneurship in Ireland: back to the future
(AISSMS CHMCT, 2019-02) -
The current state of cooking in Ireland: the relationship between cooking skills and food choice.
(Athlone Institute of Technology, 2011-06)This research investigated the attitudes of Irish people to food to ascertain whether the acquisition of cooking skills influences food choice. Caraher et al. (1999) report on the state of cooking in England noted that ... -
Digital advantage framework for growth and compettitiveness in small and medium enterprises
(Athlone Institute of Technology, 2020-06)All companies now operate in an increasingly digital world, however, Small and Medium sized Enterprises ( face different challenges when compared with Multinational Enterprises ( Financial resources, use of advanced ... -
Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy.
(IAM, 2018-09)Social Media platforms offer businesses new ways to strength customer relationships, create brand awareness and develop loyal customers. Electronic word of mouth (eWOM) initiatives such as visually enriched content makes ... -
Inspired employees encourage eWOM.
(Academy of Marketing, 2019-07)This pilot examines whether employees in SMEs within the food and drinks sector promote their business through eWOM. Another consideration is whether employees adopt and use eWOM because they are motivated by their job ... -
Ireland's dairy sector: SME adoption and use of social media marketing.
(IAM, 2015-09)This paper addresses the deficit of literature on social media adoption and usage within small businesses in the dairy sector in Ireland. The author avails of an action research methodology through in–depth case analysis ... -
Ireland's food and drink sector: the effect of Brexit on SME adoption and use of social media marketing.
(IAM, 2017-08)This paper examines whether SMEs within Ireland’s food and drinks sector adopting and using social media marketing (SMM) and do they see Brexit as a factor. The research avails of qualitative and quantitative methods and ... -
Opening statement to the Joint Committee on Implementation of the Good Friday Agreement.
(A. Hough, 2019-07-04)I am a barrister and law lecturer, based in Athlone Institute of Technology. I was commissioned by the Environmental Pillar and NIEL (Northern Ireland Environment Link) to produce an independent report on the role of the ... -
Six go cocooning.
(Accessible Active Ageing, 2020-05-25)“Age is just a number” a familiar quote used by many including Joan Collins who suggested that; “age is just a number, unless you’re a good wine.” However, where the Corona virus is concerned the age 70 is when you must ... -
Social media marketing adoption and usage within the Irish Dairy Sector.
(Academy of Marketing, 2016-07)The agri-food sector in Ireland contributes €24 billion to the national economy, and export values for dairy ingredients and product has surpassed €3 billion. This figure represents a 15% growth on 2012 and indicates ... -
Submission to the Public Consultation on General Scheme of the House and Planning and Development Bill 2019.
(A. Hough, 2020-01-27)The Aarhus Convention (UNECE, 1998) arose out of Principle 10 (UNEP) of the Rio Declaration 1992 (UN, 1992), which embodies a key principle of international environmental law, that environmental decisions are best handled ... -
Supercritical‑CO2 extraction, identifcation and quantifcation of polyprenol as a bioactive ingredient from Irish trees species
(Nature Research, 2021-04-02)Plants are a staple of balanced diet and also an important remedial source for various ailments1,2 . Plants are essential for pharmacological research and drug development, where they are sources of direct therapeutic ... -
UN legal research on plastics: plastic bags, single use plastics. Country Report: Ireland.
(EMLA, 2018-04-21)UN Environment is seeking to create three targeted reports to provide a global overview of the progress of countries in passing laws and regulations that limit the manufacture, import, sale, use and disposal of selected ... -
Written submission to the Joint Oireachtas Committee on Implementation of the Good Friday Agreement.
(A. Hough, 2019-07-04)This submission presents a summary of the research carried out for the report “Brexit, The Good Friday/Belfast Agreement and the Environment: Issues arising and possible solutions” which explored the impact of Brexit on ...