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An examination of market orientated organisational culture
(Institute of Technology Carlow, 2013)
This research is a mixed-method case study of the organisational culture of market orientated companies. Market orientation occupies an important position in marketing and strategy literature. Research has acknowledged ...
Understanding the layers of a market-oriented organisational culture
(Sciendo, 2018)
Organisations with market-oriented cultures outperform other organisations. Thus, the creation of such a culture is paramount. This paper details how distinct layers of an organisation’s culture can in combination influence ...