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Investigating the use of social media tools by destination marketing organisations.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
The objective of this study is to ascertain the extent to which Destination Marketing Organisations (DMOs) utilise social media tools in a bid to promote their tourism destinations to the world. In a tourism sense in ...
Exploring the potential of social media tools to enhance customer's satisfaction and increase turnover in the Irish accommodation sector.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
Businesses in the tourism and hospitality sector are operating in a competitive and stimulating environment. It is a competitive environment as they must sell their perishable products each day at the right price and as ...