Browsing 11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC) 2015 by Title
Now showing items 17-27 of 27
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On the crest of a wave: Donegal and the Wild Atlantic Way.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)The research explores what is the current service provision in a specific area on the “Wild Atlantic Way” (WAW) in County Donegal. The paper identifies those service providers that currently participate in the “visitor ... -
The phenomenon of online reviews - Digital headache or golden opportunity for the tourism sector?
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)Technology has brought many opportunities to organisations in the tourism sector, for example, with regard to the efficiencies achieved by embracing self-service technologies (SSTs), such as self-check-in online and mobile ... -
Re-defining the role of the customer in social media marketing: A formula for success.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)Businesses today no longer have a choice as to whether they adopt SMM, it is now a strategic requirement (Constantinides, 2014, Qualman, 2013). Online social behaviour has transformed how people communicate and interact, ... -
Stakeholder engagement in destination management: Exploring key success factors.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)The development of sustainable tourism destinations that can produce the requisite social, cultural, economic and environmental impacts requires high levels of interconnectedness between all stakeholders (Timur & Getz, ... -
To bond and bridge: The expression of collaboration and social capital in a developed world ecotourism destination
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)This paper explores social capital in the context of a social network designed to promote ecotourism among local businesses in an area known as the Greenbox in northwest Ireland. The Greenbox was developed as an ecotourism ... -
To investigate the economic impact of the Irish film industry with particular emphasis on the tourism sector
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)The aim of this research study is to investigate the economic impact of the Irish film industry with particular emphasis on the tourism sector. The specific economic impacts that will be focused on in this research study ... -
Tourism in a heritage town in the South East of Ireland: Current offering, gaps & opportunities.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)Located in Co. Cork, on the south coast of Ireland, Youghal is a remarkable town with treasures to rival any town on the world stage, a place where historical and medieval characteristics are second to none. The town of ... -
Tracking student progress through hospitality management education: a linguistic analysis.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)Language is one of the primary methods of human communication and nowhere is this more relevant than in the hospitality and tourism industries. Successful interpersonal and communication skills are essential to the ... -
Visitor’s impact on destination image: Using visitor-generated content (VGC) through mobile technologies as a tool for sustainable collaborative communication
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)The role played by a tourist destinations image in the process of decision-making and choice is significant. (Frais, et al. 2011; Beerli and Martin, 2004; Chen and Kerstetter, 1999; Baloglu and McCleary, 1999a; Milman and ... -
What lurks beneath the event evaluation - Social media!
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)In August 2013 Northern Ireland hosted the World Police and Fire Games. The official event evaluation found that the games projected Northern Ireland in a positive light; however this survey does not tell the full story. ... -
The Wild Atlantic Way as a catalyst for tourism and sustainable employment development in the North West of Ireland.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)In March 2014 Fáilte Ireland launched a new coastal drive, ‘The Wild Atlantic Way' (WAW). This new initiative provides a signposted route along the Atlantic coast from Kinsale in West Cork to Malin Head in County Donegal. ...