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Now showing items 81-84 of 84
The use of branding within SME’s in Donegal
(2008)
The motivation behind conducting this research was to become more aware of the
activities within SME’s in the area of branding. By analysing the existing literature it
was evident that research, specific to branding ...
Moving towards e-commerce: exploring the implications involved in moving a companies offline operations to an online context
(2012)
In order to remain competitive many companies are exploring online sales as a means of
generating sales, expanding reach and reducing costs. This research explores how companies
with a previous off line operation moves ...
A study of buyer behaviour and attitudes towards functional foods and related marketing activities
(2011)
Consumers have become increasingly concerned with the impact which the foods they eat
have on their health. To address this issue, the food industry has developed a variety of foods
that make health claims. Eating ...
Mobile marketing a tool for building customer loyalty
(2012)
In recent years, marketing to customers has become increasingly challenging as the number
of available products and services across industries has grown significantly, while at the same
time marketing tactics and ...