Now showing items 1-5 of 5
The impact of the banking crisis on the availability of credit to SME’s
This paper examines the impact the current banking crisis is having on the availability of vital credit to small and medium enterprises. Such a study is important in order to determine where the credit chain is broken ...
Internet marketing a study within SME's
The objectives of the research study was to consider factors affecting or influencing internet adoption (IA) within small and medium sized enterprises (SMEs) and indeed of internet marketing (IM) by SMEs; to explore the ...
An investigation into quality practices within irish service smes
The objective of this research was to determine the extent to which quality practices and procedures were integrated within Irish Service SMEs, with a view to proposing a quality model which reflects the unique set of ...
Innovation in small and micro-enterprises in Donegal; nice idea or commercial reality?
Context and Purpose: This dissertation was based on the authors own practical experience of working with small and micro-enterprises (SaMEs) over eighteen years. In his experience, many business development models, ...
Investigating the power of social media in enhancing the brand reputation of SME's
The motivation behind this research was to become aware of the impact that social media has on enhancing the brand reputation of SME’s Within Donegal. This research makes a worthwhile contribution to the development of ...