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Mobile marketing: exploring the new wave of innovation in marketing
As the use of mobile devices among Irish consumers proliferates and becomes ever more integrated within their lifestyles, it is important for Irish managers to understand how they can effectively integrate Mobile Marketing ...
An exploration into the use of experiential marketing in Ireland
Experiential marketing has an important role to play in the marketing communications strategy. This thesis explores the use of experiential marketing in Ireland by discussing Irish brands commitment to it and by ...