Search
Now showing items 1-2 of 2
Mobile marketing: exploring the new wave of innovation in marketing
(2013)
As the use of mobile devices among Irish consumers proliferates and becomes ever more
integrated within their lifestyles, it is important for Irish managers to understand how they
can effectively integrate Mobile Marketing ...
An exploration into the use of experiential marketing in Ireland
(2011)
Experiential marketing has an important role to play in the marketing communications
strategy. This thesis explores the use of experiential marketing in Ireland by
discussing Irish brands commitment to it and by ...