Browsing Theses - Business LYIT by Author "Byrne, Jennie B"
Now showing items 1-1 of 1
-
Evaluating the power of online forums in consumer buyer behaviour
Byrne, Jennie B (Letterkenny Institute of Technology, 2012)PURPOSE: This research aims to examine the power and influence of online forums in shaping consumer buyer behaviour in Ireland. DESIGN/METHODOLOGY/APPROACH: The researcher adopted Creswell’s (2011) exploratory ...