Browsing Theses - Business LYIT by Issue Date
Now showing items 21-40 of 128
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An examination into the changing role of the chief financial officer in Irish listed companies: a 21st century perspective
(Letterkenny Institute of Technology, 2009)The role of the CFO is a hotly debated topic. Multiple articles have been written on the subject. Some have advocated that the CFO is now firmly a strategic partner in organisational life, while others see it as a financial ... -
An investigation into the appointment role and success of examinership in Ireland
(Letterkenny Institute of Technology, 2009)Overview Legislation governing the process of Examinership was introduced by the Companies (Amendment) Act, 1990.The current economic climate has left many companies facing extreme difficulties meeting financial ... -
A qualitative investigation of corporate governance in Irish PLC's:the perceptions of auditors
(Letterkenny Institute of Technology, 2009)Corporate governance was dominated by corporate scandals across the world involving such companies as Enron, WorldCom, Tyco, Parmalat, Polly Peck, and Maxwell. Over the last two decades a number of reports have been ... -
What influences accounting student’s attitudes towards the accounting profession - a north west experience
(Letterkenny Institute of Technology, 2009)This study explores several issues which have been linked with influencing a student’s attitude toward the accounting profession. These issues include the factors that influence their choice of career, their decision to ... -
The national service indicators within local government: a managers perspective
(Letterkenny Institute of Technology, 2009)Overview Public sector organisations face unprecedented pressure to improve service quality while progressively lowering their costs. They are also expected to become more accountable, customer focused and responsive ... -
Strategic marketing planning in the small business sector in Ireland
(Letterkenny Institute of Technology, 2009) -
What is the nature and extent of environmental disclosures by listed companies on the Irish Stock Exchange within the Food and Drinks sector
(Letterkenny Institute of Technology, 2009)In April 2008, Terence O’Rourke, Managing Partner of KPMG in Ireland spoke at a presentation on Accounting for Sustainability to the Annual Conference of the Institute of Chartered Accountants in Ireland (ICAI) and said ... -
An exploration of marketing graduates’ attitudes towards their employment in small irish businesses
(Letterkenny Institute of Technology, 2009)The purpose of the research is to understand and explain the situation of marketing graduates in the labour market. The key findings show that marketing graduates overestimate their abilities to find marketing employment ... -
Exploring consumer perception and attitudes towards renewable energy with a view to developing best practice for marketing renewable energy
(Letterkenny Institute of Technology, 2009)This study was conducted in County Donegal and the overall purpose is to explore perception and attitudes towards renewable energy with a view to developing best practice for marketing renewable energy in County Donegal ... -
An investigation into why companies delist from the main market on the Irish stock market to the Irish enterprise exchange and the impact of regulation
(Letterkenny Institute of Technology, 2009)The Irish Stock Exchange (ISE) established a new market in 2005, the Irish Enterprise Exchange (IEX). The main difference between these markets is that less regulations are required under the IEX. One of the objectives ... -
Investigate the nature and extent of e-learning adoption by accounting lecturers in institutes of technology and universities in Ireland
(Letterkenny Institute of Technology, 2009)Overview Public sector organisations face unprecedented pressure to improve service quality while progressively lowering their costs. They are also expected to become more accountable, customer focused and responsive ... -
E-Marketing communications: a case study
(Letterkenny Institute of Technology, 2009)This research was undertaken in order to investigate e-marketing communications methods adopted by an Irish SME (Small Medium Enterprise). The investigation was based on a case study of Storm PM Ltd. The aim of the ... -
An investigation into auditors’ independence and the provision of non-audit services in Ireland
(Letterkenny Institute of Technology, 2010)The issue of auditors providing non-audit services (NAS) is one of the most debated topics within the accounting profession at present. The debate over whether audit firms should supply NAS to their audit clients centres ... -
An investigation into the appointment role and success of examinership in Ireland performance management in the public sector: an evaluation of the usefulness of pmds in institutes of technology in the bmw region
(Letterkenny Institute of Technology, 2010)As part of the national partnership agreements performance management (PM) systems have been introduced to the public service. The Performance Management and Development System (PMDS) was first implemented in the civil ... -
The implications of social networking sites for marketing in irish business
(2010)The objective o f this research was to assess the implications o f social networking sites for marketing in Irish business. This w ill then help establish how social networking sites can be effectively integrated into ... -
An investigation on a foreign direct investment company in the north west of Ireland, with regard to non-financial performance indicators and specifically knowledge as an asset
(Letterkenny Institute of Technology, 2010)The objective of the research for this dissertation is to effectively capture the views of both management and staff on knowledge assets and non-financial indicators and to ascertain whether certain theoretical models ... -
Customer retention management in the hospitality industry: a profile of the hotel industry in Donegal
(Letterkenny Institute of Technology, 2010)Customer retention management (CRM) is imperative to the success of today’s hotel sector in Donegal, as it is more cost efficient to retain valuable customers than to gain new one’s and in the current economic climate ... -
Marketing in SMEs during economic crises: an investigation of marketing activities within the small retail sector
(Letterkenny Institute of Technology, 2010)It is a widely acknowledged fact that businesses tend to face increased difficulty during times of economic downturn. The purpose of this study is to examine how retail businesses deal with the effects of economic ... -
Do the big four satisfy the needs and expectations of their clients in the provision of non audit services?
(Letterkenny Institute of Technology, 2010)The recession and current unfolding economic scandals have caused many businesses to become apprehensive and cautious with the money they spend and the service providers they chose. Accounting/auditing firms in particular ... -
Fairtrade as a marketing tool: an irish/austrian comparison
(Letterkenny Institute of Technology, 2010)The purpose of this piece of research is to examine different aspects of fair trade (FT) marketing. Firstly, secondary research examines issues such as history, development, advantages and challenges of mainstreaming ...