Browsing Theses - Business LYIT by Title
Now showing items 21-40 of 128
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E-Marketing communications: a case study
(Letterkenny Institute of Technology, 2009)This research was undertaken in order to investigate e-marketing communications methods adopted by an Irish SME (Small Medium Enterprise). The investigation was based on a case study of Storm PM Ltd. The aim of the ... -
The effect of video on demand services on the cinema Industry
Abstract Background The cinema industry may be showing signs of growth since having to contend with increased competition over the last number of decades from alternate offerings such as radio, TV, computer games & Pay ... -
Enhancing marketing communications for a B2B company, through the use of motion graphics
(Letterkenny Institute of Technology, 2011) -
Evaluating the power of online forums in consumer buyer behaviour
(Letterkenny Institute of Technology, 2012)PURPOSE: This research aims to examine the power and influence of online forums in shaping consumer buyer behaviour in Ireland. DESIGN/METHODOLOGY/APPROACH: The researcher adopted Creswell’s (2011) exploratory ... -
An examination into the changing role of the chief financial officer in Irish listed companies: a 21st century perspective
(Letterkenny Institute of Technology, 2009)The role of the CFO is a hotly debated topic. Multiple articles have been written on the subject. Some have advocated that the CFO is now firmly a strategic partner in organisational life, while others see it as a financial ... -
An Examination of Assessment Practices
(Letterkenny Institute of Technology, 2016-08-31)The principal objective of this dissertation is to exam the different assessment practices in the training environment of restaurant service education in third level programmes in Ireland. The hospitality sector is one ... -
An examination of the efficacy of a technology enhanced learning intervention in a First Aid responder course.
(2020-07)Technology Enhanced Learning (TEL) is becoming more prevalent in education as it has evolved to enhance traditional pedagogical methods of tutoring that is face to face teaching. The utilisation of TEL on courses has been ... -
An exploration into how research and development is treated in Ireland, focusing on listed companies
(Letterkenny Institute of Technology, 2010)The recession and current unfolding economic scandals have caused many businesses to become apprehensive and cautious with the money they spend and the service providers they chose. Accounting/auditing firms in particular ... -
An exploration into the use of experiential marketing in Ireland
(Letterkenny Institute of Technology, 2011)Experiential marketing has an important role to play in the marketing communications strategy. This thesis explores the use of experiential marketing in Ireland by discussing Irish brands commitment to it and by ... -
An exploration of marketing graduates’ attitudes towards their employment in small irish businesses
(Letterkenny Institute of Technology, 2009)The purpose of the research is to understand and explain the situation of marketing graduates in the labour market. The key findings show that marketing graduates overestimate their abilities to find marketing employment ... -
An exploratory case study into the role of using Student audio recordings/Podcasts as an aide to develop understanding and enhance Student self-learning.
(2020-07)For third level students’, the way of learning and lifestyle, especially in the Covid 19 Epidemic year of 2020 has propelled into online and blended learning. The use of technology in learning and teaching is even more ... -
An Exploratory Study into Children’s Views and Lived Experiences of Mathematics in a Primary School in Co. Donegal.
(Letterkenny Institute of Technology, 2018-07)Due to a movement towards the inclusion of the child’s voice based on ‘The New Sociology of Childhood’, it is important to obtain the perspectives of children in relation to their views and experiences. To date there is ... -
An Exploratory study of ‘Grit’ in Higher Education
(Letterkenny Institute of Technology, 2016-08)Academic success may not be wholly dependent on the cognitive ability of the student. Recently, other non-cognitive factors such as grit, tenacity and perseverance have been identified as important factors in the long term ... -
Exploring consumer perception and attitudes towards renewable energy with a view to developing best practice for marketing renewable energy
(Letterkenny Institute of Technology, 2009)This study was conducted in County Donegal and the overall purpose is to explore perception and attitudes towards renewable energy with a view to developing best practice for marketing renewable energy in County Donegal ... -
Exploring digital technologies impact within the music industry, through the use of motion graphics
(Letterkenny Institute of Technology, 2013)This dissertation explores the way which motion graphics is used within the music industry in the medium of the music video. This provides an insight into how the development of digital technologies has changed the methods ... -
Exploring IT applications for qualitative data analysis in marketing research
(Letterkenny Institute of Technology, 2003)The dissertation is aimed to investigate qualitative research techniques used in research projects and to evaluate software usage in qualitative data analysis. The study contains a review of academic literature on ... -
Exploring Primary School Principals’ Attitudes and Experiences of School Self-Evaluation
(2020-07)School Self-Evaluation (SSE) is a relatively new initiative in Irish primary schools and it is still very much at an early evolving phase since its implementation. A lack of research that includes the voice of primary ... -
Exploring Restorative Practice – Teachers’ Perspectives
(Letterkenny Institute of Technology, 2018-07)Restorative Practice is emerging as a solution to concerns about classroom management and indiscipline in recent times. Restorative Practice focuses on the need to restore relationships where there has been harm or ... -
Exploring the marketing of higher education: evidence from the Institutes of Technology sector
(Letterkenny Institute of Technology, 2012)The purpose of this research dissertation is to explore the marketing of higher education institutes, looking in detail at evidence from the Institutes of Technology (IoT) sector. The aims of the research are to profile ... -
Exploring the succession planning process in Irish BMW dealerships
(Letterkenny Institute of Technology, 2008)This thesis is an exploratory study undertaken to analyse Irish BMW Dealerships and whether they plan for succession and the taxes to be paid on the death or retirement of the founder. This study also explores the ...