Browsing Theses - Business LYIT by Title
Now showing items 106-125 of 128
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Social networking as a marketing tool: evidence from Donegal
(Letterkenny Institute of Technology, 2013)The objective of this research was to examine social networking sites (SNSs) as a marketing tool with evidence from County Donegal. This will then help establish how valuable SNSs are for marketing by small medium ... -
Strategic marketing planning in the small business sector in Ireland
(Letterkenny Institute of Technology, 2009) -
Street Law in Ireland: The effectiveness of a Street Law programme in developing critical thinking skills amongst undergraduate law students
(Letterkenny Institute of Technology, 2018)Increasingly, there has been more expectations for Higher Education Institutions to review their curricula to ensure that critical thinking (CT) and other transferable skills are given a high priority with the intention ... -
A Study into Teachers’ Perception of Leadership Practice in Large Co-Educational Primary Schools in County Donegal, Through the Lens of Distributed Leadership
(2020-07)Leadership practice in Irish primary education is undergoing unprecedented change reflected by a major shift in educational policy with regard to in-school leadership and management. Through policy enactment there has been ... -
A study of buyer behaviour and attitudes towards functional foods and related marketing activities
(Letterkenny Institute of Technology, 2011)Consumers have become increasingly concerned with the impact which the foods they eat have on their health. To address this issue, the food industry has developed a variety of foods that make health claims. Eating ... -
A study of buyer behaviour and attitudes towards national brands and store brands in the food industry
(Letterkenny Institute of Technology, 2013)Purpose: The purpose of this study is to investigate how the attitudes which consumers have towards national brands and store brands in the food industry and how this influences their purchasing behaviour. Methodology: ... -
A study of the road safety authorities use of fear appeals to communicate a public health message
(Letterkenny Institute of Technology, 2012)This dissertation provides an insight into the Road Safety Authorities (RSA) use of fear appeals to communicate a public health message. The RSA use fear appeals such as shock, threats, scare tactics and emotion to ... -
Support agencies and start-up businesses: the role of Udaras na Gaeltachta
(Letterkenny Institute of Technology, 2011)Small and Medium Enterprises (SME) are the cornerstone of our economy. They provide approximately two thirds of private sector employment and contribute vastly to our exchequer. This study examines the support agencies ... -
Teachers Perspectives on the Effective Implementation of Social, Personal and Health Education in the Irish Primary Classroom
(Letterkenny Institute of Technology, 2018-07)The principal objective of this research is to identify primary schools teacher’s attitudes and feelings towards the effective implementation of the Social, Personal and Health Education in Irish Primary Schools. Prior to ... -
Teachers’ experiences and perspectives of continuous Professional Development in a Post Primary School.
(2020-07)Continuous professional development (CPD) of teachers has become paramount in most educational systems aimed at improving standards in schools. The purpose of this study is to explore teachers’ experiences and perspectives ... -
Teachers’ perceptions of and attitudes towards the benefits and challenges of the new inclusion model for Special Education Teaching
(2020-07)The new inclusion model for special education teaching has brought significant change in the epistemology of SET and the roles and responsibilities of the mainstream class teacher. This study examines current literature ... -
To assess the engagement potential of familiar auditory instruction in a prototype computer program specifically developed for moderately autistic children
(Letterkenny Institute of Technology, 2012) -
To explore the learning experience of first year undergraduate nursing students in relation to their first encounter of the preceptorship model of nursing education
(Letterkenny Institute of Technology, 2016-07-29)Rationale: In recent years nursing has undergone changes in the way student nurses are educated from the Apprenticeship Model to the Preceptorship Model of clinical education. The Preceptorship Model is now an important ... -
To explore the validity of a self assessment tool in the development of transversal skills including self-regulation
(Letterkenny Institute of Technology, 2018-07)The changing economy has exerted pressure on education and training courses to produce graduates with transversal skills ready to function in a dynamic labour market and life-long learning. This study evaluated the ... -
Transferable skills enhancement through small group work: an analysis of the perceptions of accounting undergraduate students’ in Irish Institutes of Technology to the development of transferable skills
(Letterkenny Institute of Technology, 2012)Traditionally undergraduate accounting degree programmes focused on technical excellence in accounting skills. However professional accountancy bodies and employers increasingly expect graduates to possess a combination ... -
The usage levels and effectiveness of marketing within small firms in Donegal
(Letterkenny Institute of Technology, 2008)The theme of this dissertation was chosen due to the authors own experience and knowledge of the marketing world in Donegal, having worked, lived and achieved academic qualifications in the region. The author is also ... -
The use of branding within SME’s in Donegal
(Letterkenny Institute of Technology, 2008)The motivation behind conducting this research was to become more aware of the activities within SME’s in the area of branding. By analysing the existing literature it was evident that research, specific to branding ... -
The use of motion graphics within video game cut-scenes
(Letterkenny Institute of Technology, 2013)This thesis explores the use of Motion Graphics within video game cut-scenes. It investigates advances in technologies that are creating opportunities for Motion Graphics within mobile gaming and digital comic industries. ... -
What are teachers’ perspectives of teaching and learning in a multigrade setting in county Donegal?
(Letterkenny Institute of Technology, 2018-07)The objectives of the research were: 1. To identify, analyse and discuss teachers’ perspectives of teaching in multigrade setting in Co. Donegal. 2. To identify, discuss and analyse teachers’ perspectives of students’ ... -
What are the issues facing small accounting practices in the north west of ireland? an exploratory study
(Letterkenny Institute of Technology, 2011)Businesses all around the globe has been faced with many issues and challenges as a result of the downturn in the economy. This research project focuses in on the rural area of the North West of Ireland to see what issues ...