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The use of fear appeals to communicate public health messages
(Cork Institute of Technology, 2013)
This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or ...
Building a business network: the experiences of immigrant entrepreneurs
(Emerald Group Publishing Limited, 2013)
Purpose – The importance of networks with respect to acquiring the resources needed for business creation is one of the main areas within entrepreneurship research. Although there is significant literature on the use of ...
Using the past to predict the future: what futures are documented for higher education?
(Emerald Group Publishing Limited, 2013)
As we again consider what the future holds for higher education, this paper provides a review of the futures documented for higher education. Authors including (McNay 1992; Schuller 1995; Bourner et al. 2000; Abeles 2006; ...