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Networking industry and academia: evidence from FUSION projects in Ireland
(2009)
Graduate development programmes such as FUSION continue to be seen by policymakers, higher education institutions and SMEs as a primary means of strengthening higher education-to-business links and in turn improving the ...
Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language
(2009)
This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...
Approaches to small firm marketing: challenges and opportunities
(Cork Institute of Technology, 2009)
This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. The objective of this study was to identify the usage levels and ...