Browsing Articles - Business LYIT by Author "Doohan, A."

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    • Approaches to small firm marketing: challenges and opportunities 

      Doohan, A.; Kearns, J.; Stephens, S. (Cork Institute of Technology, 2009)
      This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. The objective of this study was to identify the usage levels and ...