Browsing Articles - Business LYIT by Author "Derler, B."

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    • Fair trade, marketing and consumer behaviour 

      Derler, B.; O'Rourke, V.; Stephens, S (Cork Institute of Technology, 2012)
      This paper examines different aspects of fair trade marketing. Firstly, secondary research examines the development, advantages and challenges of fair trade. Secondly, primary research explores consumer buying behaviour ...