Browsing Articles - Business LYIT by Title
Now showing items 17-20 of 20
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The use of fear appeals to communicate public health messages
(Cork Institute of Technology, 2013)This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or ... -
Using the past to predict the future: what futures are documented for higher education?
(Emerald Group Publishing Limited, 2013)As we again consider what the future holds for higher education, this paper provides a review of the futures documented for higher education. Authors including (McNay 1992; Schuller 1995; Bourner et al. 2000; Abeles 2006; ... -
Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language
(Dublin Institute of Technology, 2009)This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ... -
Work based learning partnerships: a match made in Heaven?
(2010)The objective of this paper is to identify the critical success factors for a Work Based Learning (WBL) partnership between a Higher Education (HE) provider and an employer and to make recommendations for successful WBL ...