Browsing Articles - Business LYIT by Title

Now showing items 12-20 of 20

    • Strategic Marketing Planning and Small Firms in Ireland 

      Komaev, T.; Kearns, J.; Stephens, S. (Cork Institute of Technology, 2011)
      This paper examines the strategic marketing planning activities of small firms in Ireland. We take the view that there is a need to evaluate current practice and make informed recommendations that can improve marketing ...

    • The supervised as the supervisor 

      Stephens, S. (2014)
      Purpose – The relationship between doctoral students and their supervisors impacts on degree completion rates; faculty research performance; and postgraduate satisfaction with their alma mater. This paper explores the ...

    • Theory and practice: the experience of marketing graduates 

      Stephens, S.; Balan, C.; Callaghan, S. (Emerald Group Publishing Limited, 2010)
      Purpose – This paper explores the experience of graduates in the workplace. The aim is to study how these experiences differ from the expectations of the graduates and the aspirations of their academics. Design Methodology ...

    • ‘Think B4 U Click’: an educational online safety resource for the Irish CSPE curriculum 

      Grehan, Simon.; McLaughlin, Sharon.; O'Neill, Brian. (Association for Media Education in Scotland, 2012)
      Young people in Ireland, like their counterparts across Europe, are enthusiastic social networkers. EU Kids Online found that in 2010 82% of children in Ireland, aged 13-16, had a social networking (SNS) profile (O’Neill, ...

    • Town Centre Management: a solution to the challenges facing urban centres? 

      McAteer, B.; Stephens, S. (Emerald Group Publishing Limited, 2011)
      The purpose of this paper is to explore the experience of towns which utilize Town Centre Management (TCM) initiatives. The findings which emerge offer insights into how TCM can aid the development of urban centers. Des ...

    • The use of fear appeals to communicate public health messages 

      Sweeney, K.; Stephens, S. (Cork Institute of Technology, 2013)
      This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or ...

    • Using the past to predict the future: what futures are documented for higher education? 

      Stephens, S. (Emerald Group Publishing Limited, 2013)
      As we again consider what the future holds for higher education, this paper provides a review of the futures documented for higher education. Authors including (McNay 1992; Schuller 1995; Bourner et al. 2000; Abeles 2006; ...

    • Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language 

      Campbell, K.; Bennett, B.; Stephens, S (Dublin Institute of Technology, 2009)
      This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...

    • Work based learning partnerships: a match made in Heaven? 

      Doherty, Oran.; Bennett, B. (2010)
      The objective of this paper is to identify the critical success factors for a Work Based Learning (WBL) partnership between a Higher Education (HE) provider and an employer and to make recommendations for successful WBL ...