Browsing Articles - Business LYIT by Title

Now showing items 1-20 of 20

    • Approaches to small firm marketing: challenges and opportunities 

      Doohan, A.; Kearns, J.; Stephens, S. (Cork Institute of Technology, 2009)
      This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. The objective of this study was to identify the usage levels and ...

    • Building a business network: the experiences of immigrant entrepreneurs 

      Stephens, Simon (Emerald Group Publishing Limited, 2013)
      Purpose – The importance of networks with respect to acquiring the resources needed for business creation is one of the main areas within entrepreneurship research. Although there is significant literature on the use of ...

    • The challenge of work based learning: a role for academic mentors? 

      Stephens, S; Doherty, O.; Bennett, B.; Margey, M. (Emerald Group Publishing Limited, 2014)
      Purpose - This paper explores the key challenge(s) experienced by employers, employees and academics during work based learning (WBL) programmes at undergraduate level. The idea of academic mentors is proposed as an aid ...

    • Computing careers and Irish higher education: A labour market anomaly 

      Stephens, Simon.; O'Donnell, David.; McCusker, Paul. (IP Publishing Ltd, 2007)
      This paper explores the impact of developments in the Irish economy and labour market on computing course development in the Irish Higher Education (HE) sector. Extant computing courses change, or new courses are introduced, ...

    • Consumer Behaviour in Social Networking Sites: Implications for Marketers 

      Diffley, Sarah; Kearns, James.; Bennett, William.; Kawalek, Peter. (Irish Academy of Management, 2011)
      The objective of this research is to investigate the potential of social networking sites T(SNSs) to be utilised as an effective marketing tool in engaging consumers to participate in marketing on SNSs. Qualitative research ...

    • Fair trade, marketing and consumer behaviour 

      Derler, B.; O'Rourke, V.; Stephens, S (Cork Institute of Technology, 2012)
      This paper examines different aspects of fair trade marketing. Firstly, secondary research examines the development, advantages and challenges of fair trade. Secondly, primary research explores consumer buying behaviour ...

    • The impact of Active Labour Market Programmes: evidence of deactivation 

      Stephens, S. (2012)
      Purpose - This paper explores the experience(s) of participants in Active Labour Market Programmes (ALMPs) in Ireland. The paper utilizes narrative structuring to provide an enhanced understanding of the experience of ...

    • The impact of e-commerce on the supply chain B2B in Ireland 

      Onofrei, George.; Alexandru, Nedelea. (2007)
      The ability to redefine inter-firm relationships and processes, internetenabled and other Business to Business (B2B) mechanisms facilitate the integration and management of inter- or intra-organisational business processes ...

    • Integrating management and marketing strategies at heritage sites 

      Fullteron, L.; McGettigan, K.; Stephens, S. (2010)
      Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland. Design/methodology/approach - The research process involved: phase one, a survey of 224 heritage attractions ...

    • Measuring business incubation outcomes: An Irish case study 

      Stephens, Simon.; Onofrei, George. (IP Publishing Ltd, 2012)
      This paper examines the impact of business incubation on its participants (incubatees). The research presented enhances the conceptual framework of performance measures for business incubation proposed by Voisey et al ...

    • Networking industry and academia: evidence from FUSION projects in Ireland 

      Stephens, S.; Onofrei, G. (2009)
      Graduate development programmes such as FUSION continue to be seen by policymakers, higher education institutions and SMEs as a primary means of strengthening higher education-to-business links and in turn improving the ...

    • Strategic Marketing Planning and Small Firms in Ireland 

      Komaev, T.; Kearns, J.; Stephens, S. (Cork Institute of Technology, 2011)
      This paper examines the strategic marketing planning activities of small firms in Ireland. We take the view that there is a need to evaluate current practice and make informed recommendations that can improve marketing ...

    • The supervised as the supervisor 

      Stephens, S. (2014)
      Purpose – The relationship between doctoral students and their supervisors impacts on degree completion rates; faculty research performance; and postgraduate satisfaction with their alma mater. This paper explores the ...

    • Theory and practice: the experience of marketing graduates 

      Stephens, S.; Balan, C.; Callaghan, S. (Emerald Group Publishing Limited, 2010)
      Purpose – This paper explores the experience of graduates in the workplace. The aim is to study how these experiences differ from the expectations of the graduates and the aspirations of their academics. Design Methodology ...

    • ‘Think B4 U Click’: an educational online safety resource for the Irish CSPE curriculum 

      Grehan, Simon.; McLaughlin, Sharon.; O'Neill, Brian. (Association for Media Education in Scotland, 2012)
      Young people in Ireland, like their counterparts across Europe, are enthusiastic social networkers. EU Kids Online found that in 2010 82% of children in Ireland, aged 13-16, had a social networking (SNS) profile (O’Neill, ...

    • Town Centre Management: a solution to the challenges facing urban centres? 

      McAteer, B.; Stephens, S. (Emerald Group Publishing Limited, 2011)
      The purpose of this paper is to explore the experience of towns which utilize Town Centre Management (TCM) initiatives. The findings which emerge offer insights into how TCM can aid the development of urban centers. Des ...

    • The use of fear appeals to communicate public health messages 

      Sweeney, K.; Stephens, S. (Cork Institute of Technology, 2013)
      This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or ...

    • Using the past to predict the future: what futures are documented for higher education? 

      Stephens, S. (Emerald Group Publishing Limited, 2013)
      As we again consider what the future holds for higher education, this paper provides a review of the futures documented for higher education. Authors including (McNay 1992; Schuller 1995; Bourner et al. 2000; Abeles 2006; ...

    • Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language 

      Campbell, K.; Bennett, B.; Stephens, S (Dublin Institute of Technology, 2009)
      This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...

    • Work based learning partnerships: a match made in Heaven? 

      Doherty, Oran.; Bennett, B. (2010)
      The objective of this paper is to identify the critical success factors for a Work Based Learning (WBL) partnership between a Higher Education (HE) provider and an employer and to make recommendations for successful WBL ...