Search
Now showing items 1-2 of 2
The Irish survey of student engagement: A comparative analysis with international surveys of student engagement.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)
According to Coates (2010), measuring engagement can provide a means to develop a fuller understanding of the student experience above and beyond that ascertained through student satisfaction surveys. To examine this topic ...
Re-defining the role of the customer in social media marketing: A formula for success.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
Businesses today no longer have a choice as to whether they adopt SMM, it is now a strategic requirement (Constantinides, 2014, Qualman, 2013). Online social behaviour has transformed how people communicate and interact, ...