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Consumer Behaviour in Social Networking Sites: Implications for Marketers
(Irish Academy of Management, 2011)
The objective of this research is to investigate the potential of social networking sites T(SNSs) to be utilised as an effective marketing tool in engaging consumers to participate in marketing on SNSs. Qualitative research ...
The implications of social networking sites for marketing in irish business
(2010)
The objective o f this research was to assess the implications o f social networking sites
for marketing in Irish business. This w ill then help establish how social networking
sites can be effectively integrated into ...