Browsing Theses - Science ITS by Author "Kelly, Alan"
Now showing items 1-2 of 2
-
An analysis of CRM and E-CRM strategies in small to medium businesses in Ireland
Padian, Winnie (Institute of Technology, Sligo, 2012)The central research question for this current study is: The analysis of Customer Relationship Management (CRM) and Electronic Customer Relationship Management (E-CRM) strategies in small to medium businesses in Ireland. ... -
Digital Darwinism : is traditional internet marketing losing ground to social media in firms in the North West
Cox, Gillian (Institute of Technology, Sligo, 2010)The purpose of this research is to establish if traditional internet marketing is losing ground to social media in firms in the North West of Ireland. This topic was chosen as the author became interested in the idea of ...