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Evaluating the use of social marketing as a tool to affect people's attitudes towards water safety, in particular for the use of the Land PAWS programme in Irish national schools /
(2017)
This dissertation has been conducted with the aim of identifying the social marketing
carried out by Irish Water Safety, focusing specifically on children in national schools
who can avail of the Land Primary Aquatic ...
An exploration of impulse purchase trigger factors : a focus on new products in the Irish grocery market
(2013)
The objective of this study is to investigate the trigger factors that compel the
consumer to impulse purchase of new products in the grocery retail sector. A
comprehensive review and analysis of the literature suggests ...
Are women stereotyped in adverts on Irish television channels & do Irish women feel the current adverts represent them? /
(2017)
This research is to analyse the level of stereotyping in advertisements on Irish television channels, with particular emphasis on the stereotyping of women. It will also assess the use of a new trend in advertising called ...
A study of the market intelligence activities of selected SME's operating in the northwest of Ireland
(2010)
The rationale for this study was to highlight the importance of scanning the competitive
environment for intelligence to the success and smooth running of businesses today. In the
words of Fredrick the Great (1740-1786), ...