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Evaluating the use of social marketing as a tool to affect people's attitudes towards water safety, in particular for the use of the Land PAWS programme in Irish national schools /
(2017)
This dissertation has been conducted with the aim of identifying the social marketing
carried out by Irish Water Safety, focusing specifically on children in national schools
who can avail of the Land Primary Aquatic ...
How do small local food producers build and maintain brand loyalty? /
(2017)
The objective of this particular study is to investigate how small local food producers build and maintain brand loyalty. Brand loyalty is extremely important for producers to gain market share. It is imperative that they ...
An exploratory study of the use of social media marketing in the pay TV industry in Ireland /
(2017)
This research is an exploratory study, which analyses the use of social media by Irish
pay-television providers when marketing their services. The main objective of this
research is to determine has the use of social ...
Are women stereotyped in adverts on Irish television channels & do Irish women feel the current adverts represent them? /
(2017)
This research is to analyse the level of stereotyping in advertisements on Irish television channels, with particular emphasis on the stereotyping of women. It will also assess the use of a new trend in advertising called ...
An investigation to determine if there a link between CSR practices and customer loyalty : a case study on Coca-Cola comparing Irish and Spanish consumers /
(2017)
The purpose of this research is to achieve a deeper understanding of the link between Coca-Cola’s CSR practices and its Irish and Spanish consumers loyalty. The study aims to compare and contrast Irish Coca-Cola consumers ...