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Performance management systems and their effectiveness in SME's in the North West of Ireland : a case study
(2008)
Research suggests that performance management rests on the assumption that if
you can raise the performance levels of individuals, then better organisational
performance will follow. Performance Management is about ...
An evaluation of the use of internal branding among eco-tourism destinations in the north western region of Ireland
(2009)
In eco-tourism destinations, business practice is usually developed around strict beliefs
and values regarding the environment. By devising a brand, a business is projecting their
beliefs and values to the customer through ...
An exploratory study into the importance of key account management and the value it brings to the buyer-seller relationship
(2009)
This study explores the importance of Key Account Management and the value it
brings to the buyer-seller relationship.
The study examines past and current literature in the areas o f Key Account
Management and Relationship ...
An investigation into the feasibility of the use of Google Earth as a marketing tool with focus on green business environment in the BMW region of Ireland
(2008)
Purpose: The purpose o f this research is to assess the future of sustainable business
models and the use o f Geographic Information Systems as marketing tools to stimulate
economic growth on a sustainable level. The ...
Service provision in Castlerea Prison : adequacy and shortfall from the perspective of prisoners
(2005)
This study is an examination of the needs of Castlerea prisoners and the adequacy of service provision in the prison. The Irish prison population presents as a severely disadvantaged and marginalised group (O’Mahony 1996; ...
A study of the interaction between national and corporate culture in a selection of Irish based companies
(2004-07)
This research studies the phenomenon of national and corporate culture.
National culture is the culture the members of a country share and
corporate culture is a subculture which members of an organisation share
(Schein, ...
The practice of customer relationship management (CRM) in five small enterprises in Co. Leitrim
(2009)
The objective of this research dissertation was to study the literature on customer relationship
management in order to determine whether what the theorists were saying in the literature
was actually in practice in small ...
Motivating techniques within Irish and American manufacturing and service companies in the Northwest of Ireland
(2006-06)
In today’s world, many companies are concentrating on both their technology and human
resources to provide them with their competitive advantage. Hence, understanding what
motivates people is particularly important for ...
A comparative study of empowering practices in voluntary and statutory nursing homes for older people in County Cavan
(2004)
This study sought to make comparisons between the voluntary and statutory
services for older people in County Cavan with particular reference to the levels
o f understanding and application o f the concept o f empowerment ...