Browsing Theses - Business and Social Sciences ITS by Subject "Brand loyalty."
Now showing items 1-1 of 1
-
An exploratory study into the luxury services SME sector : the impact of brand equity on performance during and economic uncertainty
(Institute of Technology, Sligo, 2009)Branding has evolved over recent decades from being just a name to differentiate products and services to taking on new roles such as a relationship builder and a strategic asset used in planning and budgets (Aaker, 1991, ...